What's the optimal price of a football ticket? And interesting discussion between 2 Ukrainian 'tycoons'
"Most tickets for the decisive match to be played in Donetsk, following a Saturday 0-0 draw in Athens, cost between 24 and 98 dollars - roughly a week's salary for an employed middle-class Ukrainian. VIP seating tops out at nearly 1,000 dollars a spot...
Shakhtar Donetsk is prepared to donate 1.5 million dollars to the FFU, if all 50,000 seats to the game could be sold at one-tenth of face value, giving the FFU a total income similar to a typical UEFA match, according to the text of the Akhmetov letter.
"This is nothing more than loud black public relations," Surkis said. "If he (Akhmetov) wishes to subsidise a benefit game, then he can purchase all the tickets at their face price, and then do with them what he pleases."
As far as i am aware Akhmetov owns the stadium, the football association 'owns' the match and thus probably rents the stadium. So why didn't they agree beforehand about prices of tickets?
In any case, it's time for economists to find a mechanism that would and give maximum profit to the football association and result in a full stadium!
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